Coudemail la marque

The brand

Coudémail, a world of softness and comfort for little ones!

Coudémail offers baby clothes from 1 to 36 months and accompanies them from their early days until their first adventures at school. Elegant, combining the softness of the weave, the work on the cuts with the finesse of the prints and natural materials, the clothes are easy to wear for formal occasions as well as every day.

Each season a new story is told in a pretty illustrated book and it becomes a reality with the clothes. With its recurring characters, Doodie and Marin, accompanied by their sidekicks Chat-Malo and Lapinou, Coudémail lets us experience wonderful adventures at the beach party, at Granny Cocotte's house...

1964
1967
1978
1986
1992
1999
2008

1964

Georges Coudé, native of Châteaubriant, founded Coudémail in 1964 by taking over a knitting activity situated in Vitré in Ile et Vilaine. Passionate about knitting and armed with experience acquired at Phildart, he wanted to develop the manufacturing of knits, formerly done by hand and typical of the Vitré region.

1967

The company developed quickly, hiring and playing an important role in the region's economic and social life.  After bespoke knitters, automatic looms took over in 1967.

1978

A second production unit, today closed, set up in Martigné Ferchaud.

The know-how inherent to knitting and the nobility of the materials used made Coudémail a specialist knitwear brand and the products were quickly known for their comfort and authenticity.

The brand positioned itself in the Top/Middle of the range niche and the "baby clothes" positioned models would extend to ready-to-wear for babies up to sixth months and children, thus flourishing in all distribution channels.

From a knitting manufacture the company became a children's clothes manufacturer.

1986

Georges Coudé decided to create his own distribution network and opened his first shop in Châteaubriant.

1992

Sales to medium-sized and large scale retail shops ended and 39 other boutiques were opened in average sized towns, most of which were in the Grand Ouest region. The collections became more diversified to include woven garments. With 350 employees and more than 1500 customers, the Coudémaille brand reached its peak in 1997.

1999

It was relocated for the first time to Portugal then to Tunisia in 2002. The following years were marked by the textile industry crisis and the company slowed down production. George Coudé's death in December 2004 was accompanied by a restructuring in Vitré and the redundancy of 40 people.

2008

Coudémaille was bought by the Publi Impress group.

Coudémaille became Coudémail, the concept was rethought and 29 boutiques will be entirely renovated in 2009. These boutiques, entirely dedicated to a child's pleasure and studied to facilitate the movement and tranquillity of mums, became welcoming and still took pride in their family atmosphere.

The brand is close to its customers, and Coudémail drew on the values of the Terre de Marins group that include proximity, creative collections, aesthetic, comfortable cuts and soft and natural materials.